Critique of the Army recruit site.

STARTING YOUR ARMY CAREER

It's a big decision to join the Army and probably one that requires a fair bit of thought. It's a demanding career and the hours aren't always nine to five but the rewards you get out of it are unlike any other job.

A career in the Army is both a job decision and a lifestyle choice. When you arrive at Kapooka and encounter the Army life for the first time it can be a bit daunting and sometimes come as a shock. This is because at ARTC we must fit a lot into the training program and the training is intense so that we can be assured that Australia has the best soldiers that we can produce. We are also preparing you for further training and eventually service in the Australian Army as a highly professional and well trained soldier.

You may find the first few weeks of training to be particularly challenging so its important that you are physically and mentally prepared. Visit the preparation page for more information or watch some videos of recruits in training to see what it is really like.

Does the copy get to the point quickly?

I think it does but not in a way that you would want to join the army after reading this article, I think that if your going to join the army you would want to read something that a little bit more positive, I find this article very negative.

Is the copy shy about the offer or incentive?

No it explains what it is like to be in the army and how it feels, how demanding it is.

Is it easy to respond to?

Yes, but not in a good way, i personally respond to this article as being negative and not exciting or fun,  like it’s a terrible, hell job,

Does the copy overcome every objection to replying, leaving the reader with no choice but to act?

No not really. It directs to other things like another website, to watch videos and to read more, it makes it boring and not fun to be able to read about the defence,

Does the copy use simple words?

Yes. It is very understandable, easy to read and makes sense.

Does the copy use active language (does it address the site visitor as ‘you’)?

Yes, in some parts of the article it does but other parts it doesn’t.

Is the copy broken down into simple sections and bullet points?

Yes. There is no bullet points but it gets straight to the point , that it is gruelling and hard but in the end its rewarding,